Halo's franchise development director is a shortish, stocky guy who looks like a feisty boxer. And he's proud bordering on arrogant about the lauded series of games that sold so many Xboxes. "We want to have Halo on any screen we have access to," said O'Connor. That would be the height of ubiquity indeed.
After the panel, a high level network executive came up up to O'Connor and said, "We want to do something with Halo."
O'Connor shot back, "Bring piles of money."
The executive, taken aback, responded, "For Halo, we will."
Moments later, I spoke with O'Connor in a lounge area, fashioned for the event by conference producers outside NYU's new Stern school of business auditorium.
